I was in Boston, MA for Inbound 2012 last week of August. I usually do some research before going to any event. What encourage me to go to #Inbound12 is that my company started using HubSpot to manage its inbound marketing so it was great push for me to pick this conference to be my 4th education event in 2012. I was lucky to be inbounder as it was the conference of the year.
I start my post by quoting the following statement from HubSpot co-founders & Inbound Marketing book co-authors @bhalligan and @dharmesh.
The bottom line is that people are sick and tired of being interrupted with traditional outbound marketing messages and have become quite adept at blocking marketers out!
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. And you do that by generating leads through inbound marketing.
Here are my ten takeaways from the conference:
1 – You have to adapt the mindset of NOW in your marketing strategy. What’s happening on your website NOW? What’s happening on your Twitter feeds right NOW? What are your competitors sharing on YouTube NOW?
2 – Shift your efforts from technology tools, tactics, etc. into your end user. Marketers should focus more on creating emotional language that customers understand. You win going forward if you understand where market shift going and what customer care about.
3 – We are living digitally, we are tracking, we are watching every move so on the web remember: You are what you publish. What did you publish today to attract customers?
4 -Your website MUST be Mobile optimized. Mobile version of existing site instead of having dedicated mobile site is less pain for administration but If you have enough resource then go with dedicated mobile site.
5 – How to wage quite revolution in 3 easy steps?
a) Rethink meetings
- Handing action to the attendees instead of following the meeting agenda
- Half way in the meeting, stop the meeting for a while and let people write their own ideas
- Brainstorm ideas electronically
b) Rethink office space
- Provide casual interaction work space
- Provide private space for creativity
c) Rethink leadership
- People who can rise to the top does not necessary be extrovert
7 – Offer at least one free content without registration for your customers or fans. Make it 1-click download if possible. Surprise your customer all the time.
8 – Remove one irrational baise from your marketing strategy every month because this is what holding you moving forward. Ex: Do you agree that active link building is what all SEO about? No, the best website, the best links build themselves so STOP spamming sites and blogs with your links and comments.
9 – Inbound marketing is winning because it costs less than traditional marketing. This infographic highlights the differences between the two kinds of marketing.
10 – I would like to end these takeaways with Gary Vaynerchuk, Gary inspired us at #Inbound12 even he pump his famous “F” more than 20 times (Guinness record!). He said: “If you do not care about your end user immensely, your brand will die.”