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100 Social Media Tips You Must Know Before 2011

by Mohammed on October 5, 2010

Forget the introduction this week – this post is clear cut and straight to the point. As the title suggests, below is a list of 100 tips about social media that you need to remember  before 2011. Some might sound generic and applicable beyond the scope of social media – but that’s exactly the point. Social media is an extension of real life engagement so let’s Go!

1 – Be human, be real.

2 – Engage, listen and measure.

3 – Focusing on internal operations (culture) is a golden key to successful customer service.

4 – Make sure employees understand how to use social media tools and processes to brand the company image on the web.

5 – Maintain your brand effectively on the social networking sites.

6 – Successful social media strategy = successful human relationships and conversations.

7 – Invest time in educating employees about social media benefits.

8 – When you mess up, be the first to admit it and learn from the lesson.

9 – Before you develop a social media strategy, be clear about your marketing and communication goals.

10 – Start with listening.

11 – Delegate when necessary.

12 – Think visual.

13 – The lines between public and private, personal and professional are blurred in online social networks.

14 – Be interesting and not just an old news.

15 – Remember, adding value to your network starts with you, so be generous.

16 - The key to social media success is to get online and listen to what the customers/fans/criticizes have to say.

17 - Appreciate your followers.

18 - Before you develop a social media strategy, establish your key performance indicators and what success will look like for your business.

19 - Respond quickly.

20 - Build a strong network: Your network represents those you know and trust.

21 - Leverage connections to get introduced to inside sources at companies through someone you already know.

22 - Social Media is a profound change that impacts all departments in the organization.

23 – Stay relevant and authentic in your message and different in your style.

24 – Don’t build a SM strategy without knowing the business objectives.

25 – Think quality comments, blog posts, tweets, etc.

26 – Don’t think numbers, think of a community you build for your brand.

27 – You must have a content strategy before you have a social media strategy.

28 – If you are trying to build authentic relationships online, use a real professional photo of you (as your avatar).

29 – Social means engaging, sharing, and caring.

30 – Remember, in social media you need to have big ears.

31 – Don’t sell. At least, not all the time.

32 – Before you develop a social media strategy, evaluate which social media channel could support you in achieving your goals.

33 – Listening is a form of participating that gets overlooked by many, but is the most important step in engagement.

34 – Quality still trumps quantity.

35 – Make your content count and you’ll be able to stand out amongst the masses.

36 – Realize that how you behave online is how you will behave in person.

37 – Your message across all social media sites should be consistent.

38 – Social media policy goal is to organize and manage your message on the web.

39 – The human capital is the foundation to build a successful social media campaign.

40 – Twitter, Facebook, Linkedin, etc. are medium tools and they should not replace having or writing to a blog. A blog is preferred to be your brand’s hub.

41 – You don’t need to be the best technology guy to use social media effectively.

42 – Never expect overnight success by applying social media strategy to your business.

43 – Do not disclose confidential or proprietary information on your blog, Facebook, Twitter or any other online platforms without appropriate approval.

44 – Contribute value to the online conversations.

45 – Always pause and think before posting.

46 – You should make sure that your online personal activities do not interfere with your job or work commitments.

47 – You have sole responsibility for what you post to your blog or publish in any form of online social media.

48 – Do not denigrate your competitors.

49 – Instead of blocking social media which is an easy thing to do, maybe it’s better to use common sense and tell people not to say online what they won’t say in public.

50 – Careful what you post on your social networks, nothing goes unseen.

And …

Et voila! What did you think of the tips? Hey, how come you look surprised? OH! You’re wondering where the next 50 tips are  well, what I failed to mention at the beginning of this post is that this is a co-authored effort. John and I believe that two minds are better than one and that is why we decided to write these 100 tips together… here’s the next batch

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{ 13 comments… read them below or add one }

1 LuayRahil
Twitter: luayrahil
October 5, 2010 at 12:58 PM

Thanks for you and John for the great work.
LuayRahil´s last blog post ..The Secret of Happiness

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2 Mohammed October 5, 2010 at 10:32 PM

Thanks for you and John for the great work.
  

Thanks Luay :)

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3 Shannon Steffen October 6, 2010 at 9:05 AM

Wow! So many tips to comment on! The most important, by far, is to be human. If there are no other concepts that people can learn, if they keep this one close to their heart and in all that they do, they will have a greater chance of success.

It isn’t about quantity in social media – it’s about quality!

Thanks for the great read!

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4 Mohammed October 6, 2010 at 9:20 AM

It isn’t about quantity in social media – it’s about quality! Thanks for the great read!  

Thanks Shannon, looking to read your blog.

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5 Brian Rogel
Twitter: BrianRogel
December 9, 2010 at 2:05 AM

Awesome list you’ve created. I really like “appreciate your followers”. It seems like such a simple concept, but it makes such a large social media impact. If you view your followers as valuable and truly care about them as people, you’ll already be ahead of 90% of the social media networkers out there. Thanks!
Brian Rogel´s last blog post ..Social Media &amp SEO Trends in 2011

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6 Mohammed December 9, 2010 at 9:20 AM

Awesome list you’ve created. I really like “appreciate your followers”. It seems like such a simple concept, but it makes such a large social media impact. If you view your followers as valuable and truly care about them as people, you’ll already be ahead of 90% of the social media networkers out there. Thanks!
  

Gr8 choice, Brian. I truly believe that gratitude your followers/fans is one of the main keys to become a super connector.

Thanks!

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7 social media marketing services December 23, 2010 at 3:40 AM

Hi Mohammed

Thanks a lot for this informative post.

i really agreed with your each single point that you mentioned to track the best way of success over the globe of social media.

Social media is really a big giant which need fast and accurate activities
if you want to play the fair game over the ground of social media.

Thanks again for this nice and informative post

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8 Justin Germino
Twitter: dragonblogger
December 27, 2010 at 5:26 PM

Nice way to break out the tips into clear and concise bullet points, I am off to check out the other 50 now to see if there are any duplications :)
Justin Germino´s last blog post ..Passing Off an Original Guest Post

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9 Monique Neeley December 28, 2010 at 9:07 AM

Love it! Thanks for sharing! I want to share with my readers. Thanks!

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10 Laercio January 4, 2011 at 10:07 AM

These are ‘The 100 Commandments of Social Media’.
Let me suggest one more to replace or complement n. 39 – from Muhamed: the basis of relations in social networks is the social capital (rather than monetary capital).

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11 van025 June 20, 2011 at 2:47 AM

Thanks a lot for enjoying this beautiful post. I am appreciating your effort to write it! Looking forward to another great article. Good luck to the author! all the best!
van025´s last blog post ..What type of mountain bike should i buy

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12 tips October 5, 2011 at 6:01 AM

Great job done!!

Keep it up to share nice posts.

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13 Social Media Marketing
Twitter: 1
April 27, 2012 at 12:11 PM

obviously like your website but you have to test the spelling on several of your posts. Several of them are rife with spelling problems and I to find it very bothersome to tell the reality then again I’ll certainly come back again.

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