It is no longer enough to know how to organize your resume content, it is now about how to market your skills, achievements and personality onto a resume that will promote you to employers.
Here are 5 hot tips to create a branded resume for IT specialists:
1 - Understand Your Brand: What IT specialty do you want to pursue? Is it security, voice, wireless, service provider, server administration, software developer or something else? Your brand is the promise of an experience that a company will have by hiring you. That promise shows itself by the technical skills you have, Ex: How much $ did you slash from an IT budget? Did you develop a creative solution for managing IT resources? Do you have a leading attitude for managing teams? Once you understand yourself, you can move to the next level.
2 – Create Your Brand: Bingo! Your brand is here. Spend time creating your brand and you will be ahead of the others. There are couple ways to define your unique brand. First, you need to think about what you are doing when you are at your best. Look at the job ads and match what they request for skills in the keywords that define your brand. Second, ask your friend, spouse, co-worker to describe you using only 4-5 words. Ask them to be totally honest and say the first words that come into their mind! The more honest the words are that they say about you, the more unique to you your brand is. Finally, use the online identifier tool, it can be used to gather information related to your brand. Once you have these blocks, you can define your IT resume strategy.
3 – Believe in Your Brand: Before you start selling your IT resume, you must have belief in yourself that your skills, achievements and personality are unique, If you think you are just like any others then you have lost an important factor in nailing your dream job. The IT Industry is one of the biggest career fields and what an IT can achieve in work experience is totally different than other employment. IT personnel are required to solve many diverse problems everyday and there are always more that one solution available to use. IT is a great place to distinguish yourself but it all depends on you.
4 – Sell Your Brand: Your resume should distinguish you from others. The resume you create is your marketing document so to sell yourself well you must market your skills well. If you are struggling with what information to include in your resume, try to compare it to your personal brand statement and see if it illustrates you in action using your keywords and phrases. If the answer is yes, then continue branding. If not, delete that information and brainstorm new keywords. Just a reminder here, let your resume follow Don’t Be Everything to Everyone or no one will invest in you!
5 – Update Your Brand: Track your accomplishments, document your daily operations and catch the wave that your IT niche belongs. Use Evernote or Microsoft Office Excel to document your daily work, subscribe to some IT community newsletters, join IT groups on LinkedIn, get top market demand IT certificates and grow your network on Twitter by following industry experts. Your resume is a reflection of you so if you keep your brand updated, the resume will be updated automatically.
In Summary, think of ways to present yourself that will set you apart from all other job candidates. Sell your talents as lifetime values to future employers and show them you are a profit generator. Remember, all you need from your resume is to attract the reader’s eyes and make a great first impression. If you make it, then you are already half way to your dream job.
Until Next Time … Keep Your Brand Unique!