Whenever I want to learn something new, I jump into Google trying to understand the concept or terminology from different perspectives but not always get what I want.
I know that some people get confused about the term personal branding so I’ve decided to get top experts definitions and make a Wikipedia for the benefit of everyone. This mini Wikipedia includes Brand, Branding, Personal Brand and Personal Branding.
Brand: Unique Promise of Value.
Branding: The art of articulating and communicating product,company or services’ skills, personality and values so that others seek that product, company or services to solve a problem.
Personal Brand: YOUR Unique Promise of Value.
Personal Branding: The art of articulating and communicating your skills, personality and values so that others seek you to help them solve a problem.
Brand is the impression you want to leave on people about a specific subject, the way you want it be remembered. That subject can be a person, a product, a family of products, a company, etc.
Branding is any activities you undertake or avoid that result in a stronger brand.
Personal Brand is just a specific case of a brand, which is how personal branding relates to branding as well. With that in mind, here are my definitions:
Personal Brand is the impression you want to leave on people about a specific person, the way you want them be remembered.
Personal Branding is any activities you undertake or avoid that result in a stronger personal brand.
Brand: A unique promise of value associated with a product or service. It derives from long standing delivery of a quality or set of qualities.
Branding: The process of uncovering the unique and differentiating qualities of a product or service and devising strategies for best communicating them to a target audience.
Personal Brand: A unique promise of value associated with a person. It is typically a commitment by the person to consistently tie authentic personal qualities to the delivery of his or her product or service.
Personal Branding: The process of uncovering the unique and differentiating qualities of a person and devising strategies for best communicating them to a target audience.
Brand: A singular commercial product.
Branding: Identifying and differentiating the unique value of that product, compared to competing products, and marketing that product by communicating its brand.
Personal Brand: A person’s unique promise of value in the marketplace, differentiating them from their peers or competitors. Your personal brand brings together your passions, values, key personal attributes, strengths, and drivers in crystal clear messaging designed to resonate with your target audience.
Personal Branding: The process of defining and communicating one’s personal brand.
Brand: The perceived value created, based on the experiences of interacting with a product, service or company.
Branding: Actions associated in making those experiences happen.
Personal Brand: the perceived value created based on the experiences one has with an individual.
Personal Branding: The actions taken by that individual to create those experiences.
If you like to write your own definition for any of the above terms, please do at the comment box.