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Brand Conversation with Jörgen Sundberg

by Mohammed on April 20, 2010

Today, I spoke to Jörgen Sundberg, Jörgen is  a personal branding consultant working with entrepreneurs, sales people, managers and executives to create, optimize and effective personal brands. With seven years experience of marketing people in recruitment, he offers a unique angle on personal branding to his clients.  His company is called Personal Branding UK and his great blog about recruitment and careers is called The Undercover Recruiter.

You can connect with him via @Twitter @Linkedin @Facebook

Mohammed: As an individual brand, how do we survive this recession? and what’s your top three ways to stand out?

Jörgen: First off, don’t panic. We will all survive this recession; mankind has seen a lot worse and prevailed. Here are three ways of standing out that have worked for me:

1 – However clichéd it may sound, blogging is a great way of reaching out, it’s free and it’s simple. Writing blog posts requires you to research lots of stuff and you become an ‘expert’ over time. On top of that, you have to stay consistent by writing a lot, whether you feel like it or not. This way it’s also a great exercise for your self-discipline.

2 – Do some public speaking. I am a member of Toastmasters and it’s where I cut my teeth in writing and giving speeches. The skills acquired there have helped me enormously in my work today. Grab any chance you get to do some speaking, whether it be at work or at the pub – it’s all great practice.

3 – Do some charity or community work. I run marathons and get people to sponsor me for Cancer Research UK. It’s the perfect way for me to raise cash for a good cause, promote myself in the process and obviously keep fit. There will be a worthy cause in your community, get yourself involved today and you won’t regret it. And remember that you’ll build up a great network just by showing up.

Mohammed: When do people realize that their career path isn’t right for them? What is the first thing they should do? And when is the time to crush it?

Jörgen:  One warning signal would be when you are not enjoying work but can’t blame it on your boss, colleagues or the environment. We can’t always love the jobs we do but I think it’s fair to expect to be challenged and feel a sense of purpose from all the hard work we put in.

Have a think about what you would love to do every day. Then ask yourself if anyone gets paid doing just that. If that is the case, your next action is to find out exactly how they got there and start modeling their path to success.  The time to crush it is when you are financially stable. If you pursue your dream career, be prepared to make concessions on money for the first year until things take off. That’s the trade off that scares most people who are in the comfort zone.

Mohammed: If you are working for a company and are trying to build your brand, what is the line you should never cross?

Jörgen: I would never leverage on people who haven’t agreed to their name being used for instance. You having someone’s business card doesn’t mean you are best buddies, be aware of this and apply discretion when dropping names.  Moreover, I would never compromise my integrity and be dishonest in business or in life. In the end you are only cheating yourself and somewhere, somehow it will come back and bite you where it hurts. White lies are still ok though ;)

Is Personal Branding really that important? Personal branding may be a hyped term but it gets you thinking a bit. It all boils down to the business of marketing yourself. Think like a marketer when you go about doing it, how would a marketer position you? What media mix would they use (online and offline). How would they get the most bang for their buck? Whatever the answers may be, try things out and see what works for you.

Brand Word: Being yourself is great. Being yourself and letting the world know who you are is better!

Spotlight: Get in touch for a free Personal Branding consultation at http://PersonalBrandingUK.com And this is a bit early but if you want to donate a dollar/sixpence/guinea or two for my charity run in June, here’s the link.

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{ 2 comments… read them below or add one }

1 Jörgen Sundberg April 20, 2010 at 6:01 PM

Thanks for that Mohammed, that’s very nicely put together. Surely this will be one of the best Personal Branding articles of April, ha-ha :-)


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2 Mohammed Al-Taee April 21, 2010 at 12:03 AM

Surely this will be one of the best Personal Branding articles of April, ha-ha

It should be one of the best PB articles … one post with many tips ;)


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