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Brand Conversation with Margaret Meloni – Part 1

by Mohammed on September 16, 2009

Today, I Interviewed Margaret Meloni, Margaret is a project management guru and the founder of Meloni Coaching Solutions, Inc. In her more than 18 years in corporate America which included roles in Fortune 500 management, Margaret Meloni observed how individuals who learned to cope with conflict succeeded and recognized their full potential, while others became road blocked.

You can connect with her via @Facebook @Twitter @LinkedIn.

Mohammed: There are millions of projects and thousands of thousands project managers, How can one project manager be remembered and chosen from many project managers to manage $1B project? What personal brand attributes he/she needs to be unique?
Margaret: It is true there are many project managers. But each of us brings our own unique perspective and way of being to the table. For example, there are project managers you call to rescue troubled projects; there are project managers you call when the team needs a leader who is more people oriented and sometimes we need a leader who has a more militaristic style. When I meet you and you tell me you are an IT project manager, that is just part of the mix. You are more than just a job description. So I urge each of you to get in touch with your own inner brand, the part of you that separates you from the pack. Your inner brand translates to what you want people to see in you and what you want to hear people say about you. It all starts by you being clear about your character.
Mohammed: As IT project managers, we don’t have experience or practice some of PMI knowledge areas, how can IT PM overcome that gab? And can IT PM engaged into non-IT projects?
Margaret: I think that many project managers in many industries and specializations do not practice all of the PMI knowledge areas. Hopefully you use the best practices that fit the project at hand. If a person feels like this leaves them with a gap in their expertise, they can help fill this gap with education or by volunteering for efforts outside of the work place that allows them to become acquainted with other knowledge areas. For example if you do not regular participate in the procurement process, consider volunteering for a non-profit who is going through a vendor selection or some other large purchase.

Part of what you are asking goes back to a very popular debate. Can a project manager be successful with projects outside their area of expertise? Yes I believe you can, you need to understand that you are stepping outside your comfort zone and that you need to draw very strongly upon your project management and leadership skills. You need to build strong relationships with your team, you need to have subject matter experts who you trust and who trust you.

Mohammed: Can social media (Twitter, Facebook, YouTube, etc.) be used by project managers to manage projects/teams? and  How?
Margaret: Social media when used well can be very effective. I think that is how you found me. What a great source it can be for sharing lessons learned or accessing the expertise of others. Several months ago I tweeted about a problem with my web site and within minutes a web developer answered me with a solution. I was just sharing my difficulty, I was not expecting an answer, but I got an answer and the right answer as well.

It is important for all of us to remember that social media does not take the place of other forms of communication and interaction with our teams and it is critical for us all to remember that we should not post anything at any social media site that we don’t want everyone to see. It reminds me of that saying, ‘Don’t put anything in an email that you would not want to see on the front page of the newspaper.’ Everything you do on MySpace, Facebook etc. is easily referenced by everyone you know and everyone you have yet to meet. Make sure that what you post reflects the real you.

Brand Word: Your character is your own. Your reputation is defined by others. It is your job to make sure they get it right. If you want your management and associates to ‘get’ you, then first you need to understand just who you are. You accomplish this by becoming clear about who you are and then acting in a way that reflects the true you, your inner brand.

Brand Spotlight: If you are not sure what makes you special, consider defining yourself by using ‘Your Professional Brand’, an action book and audio program that walks you through the steps you can take to define your inner brand as a professional. See http://margaretmeloni.com/products.html or contact me at info@margaretmeloni.com for more details.

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Brand Conversation with Margaret Meloni – Part 2
November 8, 2009 at 11:55 AM

{ 2 comments… read them below or add one }

1 Savannah October 16, 2009 at 11:14 PM

Awesome blog!

I thought about starting my own blog too but I’m just too lazy so, I guess Ill just have to keep checking yours out.


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2 Mohammed Al-Taee October 26, 2009 at 3:10 PM


I’m sorry for approving your comment lately. Unfortunately, It was in the spam :(

Thank you very much for your comment. I love to see your comments on my blog always.

Let me know if you need any kind of help or questions.



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