This is the 3rd article of 1212 project. In case you miss them, read them from here: 6 Ways To Destroy Your Personal Brand & How Dubai Builds Brands

Whenever I want to learn something new, I jump into Google trying to understand the concept or terminology from different perspectives but not always get what I want.

I know that some people get confused about the term personal branding so I’ve decided to get top experts definitions and make a Wikipedia for the benefit of everyone. This mini Wikipedia includes Brand, Branding, Personal Brand and Personal Branding.

* Maria Elean Duron - Twitter| Facebook | Website

Brand: Unique Promise of Value.

Branding: The art of articulating and communicating product,company or services’ skills, personality and values so that others seek that product, company or services to solve a problem.

Personal Brand: YOUR Unique Promise of Value.

Personal Branding: The art of articulating and communicating your skills, personality and values so that others seek you to help them solve a problem.

* Jacob Share  - Twitter| Facebook | Website

Brand is the impression you want to leave on people about a specific subject, the way you want it be remembered. That subject can be a person, a product, a family of products, a company, etc.

Branding is any activities you undertake or avoid that result in a stronger brand.

Personal Brand is just a specific case of a brand, which is how personal branding relates to branding as well. With that in mind, here are my definitions:

Personal Brand is the impression you want to leave on people about a specific person, the way you want them be remembered.

Personal Branding is any activities you undertake or avoid that result in a stronger personal brand.

* Walter Akana - Twitter| Facebook | Website

Brand: A unique promise of value associated with a product or service. It derives from long standing delivery of a quality or set of qualities.

Branding: The process of uncovering the unique and differentiating qualities of a product or service and devising strategies for best communicating them to a target audience.

Personal Brand: A unique promise of value associated with a person. It is typically a commitment by the person to consistently tie authentic personal qualities to the delivery of his or her product or service.

Personal Branding: The process of uncovering the unique and differentiating qualities of a person and devising strategies for best communicating them to a target audience.

* Meg Guiseppi – Twitter| Facebook | Website

Brand: A singular commercial product.

Branding: Identifying and differentiating the unique value of that product, compared to competing products, and marketing that product by communicating its brand.

Personal Brand: A person’s unique promise of value in the marketplace, differentiating them from their peers or competitors. Your personal brand brings together your passions, values, key personal attributes, strengths, and drivers in crystal clear messaging designed to resonate with your target audience.

Personal Branding: The process of defining and communicating one’s personal brand.

* Paul Copcutt – Twitter| Facebook | Website

Brand: The perceived value created, based on the experiences of interacting with a product, service or company.

Branding: Actions associated in making those experiences happen.

Personal Brand: the perceived value created based on the experiences one has with an individual.

Personal Branding: The actions taken by that individual to create those experiences.

If you like to write your own definition for any of the above terms, please do at the comment box.

This is the 2nd article of 1212 project. In case you miss the 1st one, read it here: 6 Ways To Destroy Your Personal Brand

I was in Dubai, UAE in 2007 working at a big IT company as a Network Engineer. There were constrictions everywhere and Burj Khalifa (known as the Burj Dubai during construction and renamed after official opening.) was opposite to the company I’m working in and the tower was still in the middle floors. Anyway, my employment visa has been rejected twice as I belong to specific nationality and not the other!

What interesting in Dubai is the intelligent ways to build a city brand. A city or country can be a great brand, but it takes hard work, discipline, and an attention to details. 20 years back, Dubai was ordinary city in the desert and has nothing to distinguish the city from others but now, Dubai’s brand attract million of visitors monthly looking for employment, tourism and business. The brand create a new revenue for the emirate.

Below are three attributes with two examples for each to demonstrate how Dubai emirate attract the world to its brand and how it keeps the promise of innovation, entertaining and miracles associate with it’s brand. Despite the financial crisis which happened recently in Dubai, it turn the whole world to Dubai through Burj Khalifa.

Behind this brand is a great leader. His generosity and wisdom let  him not associate all Dubai brands to his name but to the city and that’s what keeping Dubai so distinguished. HH Sheikh Mohammed Bin Rashid Al Maktoum’s vision goes beyond years, his vision makes the future easier to see.

1 – Tallest

A – Burj Khalifa

The world’s tallest building has been opened in Dubai, UAE in Jan. 4, 2010.  The Burj Khalifa was revealed to be 828m (2,716ft) high, far taller than the previous record holder, Taipei 101. The tower lays claim to the highest occupied floor, the tallest service lift, and the world’s highest observation deck, the world’s highest mosque and swimming pool will meanwhile be located on the 158th and 76th floors.

www.youtube.com/watch?v=yRxxv6AZ_xg

B – Rose Rayhaan Hotel

With more than 480 rooms, suites and penthouses, the Rose Rayhaan by Rotana in Dubai is not only the tallest hotel in the world, it is the latest addition to Rotana’s alcohol-free brand.

2 – Largest

A – Dubai Mall

The Dubai Mall is the world’s largest shopping mall based on total area. It is part of the Burj Khalifa complex, the 20-billion-dollar project has 1,200 shops. The mall attracts more than 750,000 visitors every week. ~ wikipedia

The Mall’s Dubai Aquarium and Discovery Centre officially earned the Guinness World Record for the world’s “Largest Acrylic Panel”, Its 750 mm thick acrylic viewing panel can withstand pressure of 10 million litres of water used in the aquarium.

B - Dubai Fountain

Its the world’s largest dancing fountain. Set on the 30-acre Burj Khalifa Lake, the fountain shoots water jets as high as 500 ft (150 metres), equivalent to that of a 50-storey building. The fountain is 900 ft (275 metres) long and has five circles of varying sizes and two central arcs.

www.youtube.com/watch?v=l9CsQHsoG6Y

3 – Surpass

A – Palm Islands

The Palm Islands are artificial islands (man-made island) in Dubai on which major commercial and residential infrastructure will be constructed. The islands are the Palm Jumeirah, the Palm Jebel Ali and the Palm Deira. They are all is in the shape of a palm tree.

B – Falcon City of Wonders

This is the project that honors mankind through its various civilizations, a project that could inspire generations about the power of the human spirit. This is where the world will see its past, its present and its future.

In addition to the above incredible examples, there are many projects that being working on and it is the secret what makes Dubai’s brand unique, interesting and promising.

Its 12,12,2009 and today I’m launching a new project on my blog that will start next month.

Simply, its 6 tips or 6 strategies of howto do something. Why six? Because 1+2+1+2 = 6

1212 refer to a target I want to reach. Ex: on January, I will publish my first post: 112. On February, I will publish the 2nd: 212. On March: 312 and so on till we reach 1212 which will be on 12-12-2010 which is one year from today. So the project started today 12-12 and will end in 12-12 with 12 informative posts.

So it is one post per month to help you grow your business, brand your career or enhance your personal skills. Why I’m doing that? Its kind of commitment to something of value to you. OK, stay tune