Comments on: Cristiano Ronaldo’s Brand Invades Amman City http://altaeeblog.com/cristiano-ronaldos-brand-invades-amman-city/ Wed, 01 Sep 2010 20:21:52 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mohammed Al-Taee http://altaeeblog.com/cristiano-ronaldos-brand-invades-amman-city/comment-page-1/#comment-208 Mohammed Al-Taee Thu, 12 Nov 2009 15:55:43 +0000 http://brandingpower.wordpress.com/?p=1439#comment-208 @Anti Ya, I agree! @Anti

Ya, I agree!

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]]> By: Anti Dandruffs http://altaeeblog.com/cristiano-ronaldos-brand-invades-amman-city/comment-page-1/#comment-145 Anti Dandruffs Thu, 05 Nov 2009 14:28:30 +0000 http://brandingpower.wordpress.com/?p=1439#comment-145 Clear has been very active right now in promoting there products, soon, they might overcome Head and Shoulder. Clear has been very active right now in promoting there products, soon, they might overcome Head and Shoulder.

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]]> By: Mohammed Al-Taee http://altaeeblog.com/cristiano-ronaldos-brand-invades-amman-city/comment-page-1/#comment-209 Mohammed Al-Taee Wed, 21 Oct 2009 13:17:17 +0000 http://brandingpower.wordpress.com/?p=1439#comment-209 Hello Firas, As you said, clear associate Ronaldo’s brand as many other brands did. However, if we back to your factors, I don’t think the message is clear. The marketing message should goes beyond “I Use Clean for Man”, I’m sure that Clear can extend their recipients if they just Ex: Let Ronaldo wash his head after the training or thinking of Clear shampoo instead of scoring a goal, etc. The ad is regional and making good money in Japan and other countries but wonder if Clear will have high ROI. Thanks for your comment. Hello Firas,

As you said, clear associate Ronaldo’s brand as many other brands did. However, if we back to your factors, I don’t think the message is clear.

The marketing message should goes beyond “I Use Clean for Man”, I’m sure that Clear can extend their recipients if they just Ex: Let Ronaldo wash his head after the training or thinking of Clear shampoo instead of scoring a goal, etc.

The ad is regional and making good money in Japan and other countries but wonder if Clear will have high ROI.

Thanks for your comment.

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]]> By: Firas Steitiyeh http://altaeeblog.com/cristiano-ronaldos-brand-invades-amman-city/comment-page-1/#comment-142 Firas Steitiyeh Wed, 21 Oct 2009 11:32:18 +0000 http://brandingpower.wordpress.com/?p=1439#comment-142 I have to agree with you that the Clear campaign is aggressive and I don't think that it is just in Jordan, since they are playing it on TV as well so I think it's regional. My comment might be long, but I want to share something with you and the readers. We all know that behind each Ad there are three main factors, The message, The recipient and the communication method or media. And recently we have seen a lot of companies getting celebrities to represent their brand, Pepsi, KIA, Adidas, Nike, Coke, LG, Samsung and much more, and I believe that the main reason behind having a celebrity representing brand within a campaign, is to grab the attention of the recipient and then deliver the proper message, but unfortunately what is happening these days specially with Clear's campaign is that the celebrity (Ronaldo) is grabbing the WHOLE attention and therefore there is no message being delivered or communicated from the Ad, it's being like branding for Ronaldo instead of Advertising and Branding for clear! That is my personal opinion and experience actually, i have been seeing the ads everywhere in Amman and never read a word! Best, Firas Steitiyeh I have to agree with you that the Clear campaign is aggressive and I don’t think that it is just in Jordan, since they are playing it on TV as well so I think it’s regional. My comment might be long, but I want to share something with you and the readers.

We all know that behind each Ad there are three main factors, The message, The recipient and the communication method or media. And recently we have seen a lot of companies getting celebrities to represent their brand, Pepsi, KIA, Adidas, Nike, Coke, LG, Samsung and much more, and I believe that the main reason behind having a celebrity representing brand within a campaign, is to grab the attention of the recipient and then deliver the proper message, but unfortunately what is happening these days specially with Clear’s campaign is that the celebrity (Ronaldo) is grabbing the WHOLE attention and therefore there is no message being delivered or communicated from the Ad, it’s being like branding for Ronaldo instead of Advertising and Branding for clear!

That is my personal opinion and experience actually, i have been seeing the ads everywhere in Amman and never read a word!

Best,

Firas Steitiyeh

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