To have customers, employers or readers trust you, you need to have a unique brand, but what is a brand?
“A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” ~ Seth Godin
The same goes to human.
“A personal brand is the impression you want to leave on people, the way you want to be remembered.” ~ @JacobShare
So you are a brand; However, did you find what makes you brand? did you maintain your brand? or did you listen to how people describe you?
“If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for you.” ~ Seth Godin
So what people talk about you is a a kind of a personal branding to you. Their recommendations or testimonials are a smart way to brand-yourself. If you are on LinkedIn then you have the option of earning recommendation by your former/current managers/employees. But may be you do not have the experience or just graduating and you need to have a testimonial in your resume so what is the solution?
The solution is Twitter, If you tweet quality not quantity and if you communicate effectively with your following/followers then you will get for sure a great testimonials and you can use one of them in your resume, blog or post as I did now.
@debbiejbrown: Thank you for the #FF!! Same to you for great blog and tweets!
@ValueIntoWords: Mohammed, thank you for publishing our ‘brand conversation’ on your great blog.
Don’t forget to follow me @MAltaee