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Football Players and Personal Branding

by Mohammed on August 17, 2009

Football, the game that dominates the world.  Millions and millions of people playing Football every second, every hour and every day. Football is a common sport term in the world but in US, people knows football as soccer.

It is not easy at all to be #1 football player in the world, I always imagine a line of millions players standing behind the best player. In order to be  among top  footballers, you have to be recognized in your niche, club and national team.

I chose 3 players whose personal brands are wildly known and memorable. Many fans around the globe use them as a brand model and try to copy their tricks as the POWER of their personal brand as players created their personality as  persons.

1 – Christiano Ronaldo

C. Ronaldo is a Portuguese footballer, FIFA World Player of 2008 highest-paid player in the world, and currently holds the distinction of being the most expensive player in football history after having transferred to Real Madrid from Manchester United in a deal worth €94m (US$132m).

C. RonaldoPeople said it is impossible for C. Ronaldo to be like the legendary Brazilian footballer Ronaldo as the name implies. Only few years and Ronaldo branded his career as distinctive Ronaldo that anyone can recognize the difference between them.

C. Ronaldo use marvelous fast tricks, plays at both sides, scores with both legs, head, and known with his rocket free kicks. C. Ronaldo has all the requirements to stand out. He has unique personal brand and not a copy of anyone else.

2 – Rene Higuita

Historical Colombian goal keeper who made the fans waiting any game for him. He was not just a goal keeper, he was a defender and sticker sometimes. Even he made unforgettable mistakes at many games especially in the world cup 1990 but his brand is unforgettable. He did many tricks, scored many goals and did one of the best save in the football history, the scorpion save. Even years passed but people still talking about his remarkable brand.

Rene Higuita

3 – Lionel Messi

No one saw Messi and didn’t compare him to FIFA Player of the Century: Diego Maradona. Everyone was talking about new Maradona, about a new COPY of Maradona. As many other players, Messi said that “Maradona is a brand model for him but he is not copy, he is Lionel Messi.” I Messilove  Messi’s confidence, presence and faith because that reach him to success after few years of saying that. He built his own personal brand, he just follow “Be Yourself“. Messi fast movements and tricky plays let every coach put 2 or 3 players watching him alone. It was hard mission for the Argentina player but he made it and without any courtesy,  I nominated him to be the FIFA player of 2009.

Until Next Time … remember what John Mason said “You were born an original. Don’t die a copy.”

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{ 3 comments… read them below or add one }

1 Zaid August 17, 2009 at 11:36 AM

You have been chose the right players (ronaldo & Messi) but Higuita is not deserve that. In my opinion I think Buffon is better than him.

I gonna add to your lest Zezoo and Ronaldinho (Before 2 Years). By the way isn’t fair to do a comparative between Messi and Maradona cuz the last one he’s the best football player have ever seen in the history, I don’t think that Misse going to pass Maradona.



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2 aws August 17, 2009 at 12:43 PM

i couldn’t be more agree…
grr8 article


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3 Mohammed Al-Taee August 17, 2009 at 12:25 PM


It is not about the best but about who is memorable and different.

Toldo, Dino Zoff, Zenga, Gianluca Pagliuca and other Italian goalkeepers were the best at their time but they didn’t made a distinctive personal brand that keep us remembering them. Higuita was always renewed with tricks and passion that people will keep refer to him.

Again, this is not a comparative but an example of footballer who extract and communicate his personal brand so people can remember him not his brand model only (Maradona) as you did ;)



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