I was in Dubai, UAE in 2007 working at a big IT company as a Network Engineer. There were constrictions everywhere and Burj Khalifa (known as the Burj Dubai during construction and renamed after official opening.) was opposite to the company I’m working in and the tower was still in the middle floors. Anyway, my employment visa has been rejected twice as I belong to specific nationality and not the other!
What interesting in Dubai is the intelligent ways to build a city brand. A city or country can be a great brand, but it takes hard work, discipline, and an attention to details. 20 years back, Dubai was ordinary city in the desert and has nothing to distinguish the city from others but now, Dubai’s brand attract million of visitors monthly looking for employment, tourism and business. The brand create a new revenue for the emirate.
Below are three attributes with two examples for each to demonstrate how Dubai emirate attract the world to its brand and how it keeps the promise of innovation, entertaining and miracles associate with it’s brand. Despite the financial crisis which happened recently in Dubai, it turn the whole world to Dubai through Burj Khalifa.
Behind this brand is a great leader. His generosity and wisdom let him not associate all Dubai brands to his name but to the city and that’s what keeping Dubai so distinguished. HH Sheikh Mohammed Bin Rashid Al Maktoum‘s vision goes beyond years, his vision makes the future easier to see.
1 – Tallest
A – Burj Khalifa
The world’s tallest building has been opened in Dubai, UAE in Jan. 4, 2010. The Burj Khalifa was revealed to be 828m (2,716ft) high, far taller than the previous record holder, Taipei 101. The tower lays claim to the highest occupied floor, the tallest service lift, and the world’s highest observation deck, the world’s highest mosque and swimming pool will meanwhile be located on the 158th and 76th floors.
B – Rose Rayhaan Hotel
With more than 480 rooms, suites and penthouses, the Rose Rayhaan by Rotana in Dubai is not only the tallest hotel in the world, it is the latest addition to Rotana’s alcohol-free brand.
2 – Largest
A – Dubai Mall
The Dubai Mall is the world’s largest shopping mall based on total area. It is part of the Burj Khalifa complex, the 20-billion-dollar project has 1,200 shops. The mall attracts more than 750,000 visitors every week. ~ wikipedia
The Mall’s Dubai Aquarium and Discovery Centre officially earned the Guinness World Record for the world’s “Largest Acrylic Panel”, Its 750 mm thick acrylic viewing panel can withstand pressure of 10 million litres of water used in the aquarium.
B - Dubai Fountain
Its the world’s largest dancing fountain. Set on the 30-acre Burj Khalifa Lake, the fountain shoots water jets as high as 500 ft (150 metres), equivalent to that of a 50-storey building. The fountain is 900 ft (275 metres) long and has five circles of varying sizes and two central arcs.
3 – Surpass
A – Palm Islands
The Palm Islands are artificial islands (man-made island) in Dubai on which major commercial and residential infrastructure will be constructed. The islands are the Palm Jumeirah, the Palm Jebel Ali and the Palm Deira. They are all is in the shape of a palm tree.
B – Falcon City of Wonders
This is the project that honors mankind through its various civilizations, a project that could inspire generations about the power of the human spirit. This is where the world will see its past, its present and its future.
In addition to the above incredible examples, there are many projects that being working on and it is the secret what makes Dubai’s brand unique, interesting and promising.