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How to Build Your Authentic Personal Brand

by Mohammed on June 4, 2010

“The age of privacy is over.”

This is one of the latest Mark Zuckerberg quotes concerning Facebook’s policy. If a man who runs the biggest social network on the planet said that, then we have to stop and think about it 100+ times. It’s not necessary for you to be active on Facebook to think about it — we are living in an age that will not have space for something called privacy.

Today, people on the other half of the world can know instantly about my life activities such as playing football, having lunch with friends or giving a speech somewhere. We are forced to be transparent and authentic because it’s a new way of living; our online identity becomes our real identity.

Your personal brand is a reflection of your offline character and online identity, so merging your offline and online identities will be YOU. Yes, it’s you and should be you everywhere and on all social networks.  I will give few tips that can help you take action toward your personal brand to make sure that YOU are YOU wherever you are.

1 – Make sure your updates are aligned with your audience interests and not just broadcasting normal information. Don’t do stuff that can lose you connections… this is a guest post so continue reading at Melissa Cooley’s blog

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1 Jane Levington May 17, 2011 at 4:12 AM

In my own point of view, we should not depend on our identity on the networking sites that we have right now. Building ourselves depend on our character and personality in and out. Our online identity and offline personality reflect of what we are as a whole.
Jane Levington´s last blog post ..Artista Beach Villa Hotel

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