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How United Arab Emirates Attract Raving Brand Fans

by Mohammed on March 22, 2012

In How Dubai Builds Brands, I wrote about Dubai’s brand and how it always creating a promise of exciting events, thrilling brand extension and uniqueness of architects and buildings.

UAE didn’t stop to the examples that I wrote before two years, they continue the excitement by opening Ferrari World Abu Dhabi, the largest indoor and first Ferrari theme park, located on Yas Island, Abu Dhabi, UAE. Also, Armani Hotel Dubai opened his first hotel in Burj Khalifa and much more!

What makes me write this post is Real Madrid building $1 billion resort island in the United Arab Emirates. The 4.6 million-square-foot venture is in partnership with the government of the Emirate of Ras Al Khaimah is set to open in 2015 and expected to attract a million visitors in its first year of operation.

UAE is doing a doing an excellent marketing. Marketing for their brand by using other brands. Attracting other brands fans to talk about UAE brand. Moving the brands fans from brands home and bring them to UAE so they feel their brands overseas too.

Smart strategy.

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