If you check the personal branding process for most experts, it will include the following steps:
OK, you got it. It’s really all about maintaining and the reason is, once you create your personal brand, all you need is to communicate and maintain it (monitoring and controlling in Project Management phases). Building a promise is not a one-step process, but is one that will last a lifetime. Because exuding your unique brand attributes is a continuous process, how can you make it an easy one to which to commit?
This is a guest post so continue reading it at Career Rocketeer!