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Personal Branding for Twins, Is it possible?

by Mohammed on August 10, 2009

I was watching the news when it ends with a report about festival of Twins. It was interesting to see twins from all ages. I Google twins and find that twins are cerebrating twins days every year. At that moment, I was thinking, what is the feeling to have someone looks like you? And how can people differentiate you from your brother or sister? In today’s tough job market, we are struggling to differentiate our self from thousands of jobseekers so having a twin that applying (may be) for the same job can be a problem!

Picture from twinsdays.org

Before sharing my tips, I remembered a story when I was at the primary school in Baghdad, Iraq. Our class soccer team qualified to the final game. One of our defenders is a twin of his brother, he was a key player in the team and did tremendous job. It was the day of the final game and we are well prepared and so was Omar (defender), the game started and we play very good but Omar was not on his day, I was shouting on him a lot as I standing behind him as the goalkeeper, we lost 2-1 and Omar was the reason for two goals! Days passed and accidentally I discovered that Omar had a three leave days for medical treatment and that started from the day before our game! I was shocked how that happened! I knew his brother was in another class! I talked with Omar and he told me the truth, Ali (his brother) was the one who played and not him, he just didn’t want to make the team disappointment playing without him. Despite the loss, it was a courage spirit from Ali and team awareness from Omar, they are great twins.

Here are some personal branding tips that can help you differentiate yourself from your brother or sister and can help people recognize you more quickly. If you are happy being identical twin then just skip this post & enjoy your day :)

Be Memorable: Develop a habit that people can remember and distinguish you from your twin. You can have different hair style; you can play sports and become a champion, if you play soccer – you can use tricks and keep doing it at each game; you can play guitar; you can dye your hair with red color and finally don’t do what I’ve just told you about your hair.

Gratitude Everyone: The need for appreciation is a deep subconscious desire of every person you meet. Express gratitude and appreciation whenever possible simply by saying “Thank You”.

“Gratitude helps you to grow and expand; gratitude brings you and laughter into your life and into the lives of all those around you.” Eileen Caddy

Be Interesting: Dan Schawbel wrote in The Five Laws of Being an Interesting Brand “The more visibility you have, the more your brand can uncover who is interested in you. You need to aggressively promote yourself so that more and more people know about you, therefore you further the chances that people will take interest in you.”

Picture from twinsdays.orgNetworking: In Shortcut page, I wrote “The more people who support you and your ideas, the more successful you will be.”  Grow your network and connect with the right people so you can be recognized and  brand than just a twin. The more you stay involved with other people, the longer you will live and the more enjoyable will be those years.

Believe in Yourself: “One person with a belief is equal to a force of ninety-nine with only interests.”  John Stuart Mill

Volunteer: This is a place where the community can remember your name, this is a place to distinguish yourself by serving the community you are belong to. Volunteer and get more experience as you branding yourself.

Find a Niche and Become Expert: I was with a team of ITs in the company, we had a team leader but none was expert or known in specific technology. I became the team leader later just because I chose to be expert in niche/technology (Microsoft Internet Security and Acceleration (ISA) Firewall). Being expert makes your word audible and valued. A Youtube video shows innovative way to Find Niche Ideas

Be a Good Listener: The more you listen closely to another person, the more that person feels that you are important and valuable as well.

Brain Tracy mentioned that “The keys to effective listening are simple. First, listen attentively, without interrupting. Second, pause before replying. Don’t rush in with whatever is on your mind. Third, questions for clarification by asking, “how do you mean?” Finally, feed it back in your own words.”

Humility: I love this attribute, I love people who are humble. I always network with people who are humble and  easy to company. I can’t find a reason for people who just see them self as they are own the world.

I will stop here even I can go more but before I forget, I’m dedicating this post to 125+ million twins (TZWFA6YGVX26) (MEMPE28DDKWM) around the globe celebrating twins days.

Until next time … remember, you can have more than one great personal brand.


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{ 3 comments… read them below or add one }

1 aws August 10, 2009 at 5:37 PM

i liked the article …
the idea of the twins brand is interesting …


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2 yasmeen August 11, 2009 at 12:51 PM

i liked it it was realy good article and you have spend time to collecet these info. to write it am sure.
i will give it to my husband
thanks for the wishing by the way.


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3 Mohammed Al-Taee August 11, 2009 at 12:57 PM


So you wish if you were a twin :)


I’m so happy that you liked the article.

Have a Great Day!


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