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Personal Branding Liberates You from the Prison

by Mohammed on October 14, 2009

This is a response to Carlos Miceli’s post on Owl Sparks: Prison, Fear, and Personal Branding

Carlos start the post with:

“Let’s skip all the positive things about social media that have been mentioned countless times, and criticize it for a change:

Social media is a prison.

It isn't a prison!I like the post including  the title, discussion, and Carlos’s reminder that social media is a prison.

I wrote an article before few days Your Life History is Not Private Anymore! and here is part of it:

Everything you do online is archived: on social networks, bulletin boards, websites and Google’s constantly growing collection pages. People will get the first impression about you by what your Google results say. Strong results provide credibility when searched by potential employers or clients. YOU are the one who is leaving a trail behind that everyone will see and judge you on. It’s not late to be careful, deliberate and safe.

To: Carlos and million of people around the world.

We are living in web 2.0 age and we are learning new things every single day, I wasn’t on Twitter before 1 year, I wasn’t on Facebook before 2 years, I wasn’t using Internet before 10+ years. Today, we are bounded by policies and most of them are restricting our online activities. Add to that, we, the IT team will happily :) do our job by blocking some websites and preventing access to Internet messengers.

Is that a prison?

Yes, it is.


Carlos said:

I blame all those Personal Branding blogs. Because of them, we are afraid. Afraid of being honest and direct. Afraid of being human.

OK, if you hear a personal branding expert telling you: Dont, Dont and Dont, then DO NOT CALL  HIM/HER AN EXPERT. Personal branding isn’t here to fear or tremble you and we aren’t here to promote ‘Dont.’

Personal Branding is about being YOU, about being authentic and being the real human. I’m the first person to dis-follow anyone who tweet like a machine and hide any friend that share the same status on all social networks. Sorry, but I need to see the human side of YOU. We all are engaging in virtual communication so being YOU is the only way to makes our life good and keep the human’s conversation else we are a robots.

Personal Branding guru William Arruda said “Personal Branding is Permission to be Yourself.”

Personal Branding isn’t a nightmare that will keep you stay awake or the evil that documenting all your online activities. YOU are the one who is blogging your life in non erasable disks that are hidden somewhere in the world. Personal Branding  is a process to help you makes a difference in your activities and at the same time warn you that a stupid picture or harassment comment could be used against you one day. I’m sure Carlos and all who is reading this post want to have a unique and memorable personal brand. We cant achieve that brand without hard work, commitment and adding formal flavor to most of our online activities but don’t have the fear to have fun or being YOU. The fear comes when you become someone else. Why? because people will see and know you are fake.

At the end, it is up to YOU to stay in the prison but personal branding here to liberate you from the prison. Thats it, being YOU.

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{ 6 comments… read them below or add one }

1 yinka olaito
Twitter: pathfindernig
October 15, 2009 at 12:52 PM

Fantastic view mohammed, keep it up.


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2 Mohammed Al-Taee October 15, 2009 at 12:56 PM


I’m happy to see your comment. Great we are at the same page.

Thank You!


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3 Don Lafferty October 15, 2009 at 7:18 PM

I completely agree with you. If someone can’t handle the real me, we probably shouldn’t be working together.


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4 Mohammed Al-Taee October 16, 2009 at 4:48 PM


Thank you for believing in “YOU.”

Have a great weekend.


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5 Paul L'Acosta October 18, 2009 at 2:51 AM

Mohammed, I do agree that it could become a prison but only if the person allows it to do so. I believe the world is the actual jail-type environment and if used carefully, social media may become the key to liberate the real you. Now, if the real you is scary, then yes, stay away from this new trend altogether. Glad to have found you on Twitter and hope to come back soon. –Paul


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6 Mohammed Al-Taee October 18, 2009 at 10:26 AM


Well say > “I do agree that it could become a prison but only if the person allows it to do so.”

I do agree with you. we should be careful and keep everything clean on social networks. That’s doesn’t mean we should stop adding a sense of humor on our status or disagree with friends.

Being YOU is the only way to be connected with who they really know YOU so being someone else will end that connection.

” To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. ” Ralph Waldo Emerson

Thank You!


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