Whenever I visit Lacoste stores, I see Lacoste sales people. I see new products. I see colorful shirts. I see high prices. I see clean floor.
Today, we are lucky to have many communication channels open to talk about brands and empty store stop the conversation about your brand. All what people talk about Lacoste brand are high prices and good products but good products should attract more cu$tomer$ not the opposite.
Smart business owners and store managers should keep their stores busy, they should activate the power of brand conversation by developing innovative ideas such as:
- Make every Saturday a day for people to buy according to their budget, make it like a car dealership bargain.
- With every $100 or more purchase, offer one free piece with free shipping to be delivered after a week, make them eager for your product.
- Offer the customer a tablet with smart app to make him design a model they want, send customer design to manufacture and share it once it’s ready on Facebook or Twitter, do you think the customer will “share” it on social sites or buy it online?
- Develop some co-marketing strategies with stores that customers visited before yours (and study why?).
I don’t go to empty medical clinic, I don’t try empty restaurant, I don’t step in empty shopping mall but I could go to empty gas station :P. I believe the crocodile is frighten people from entering Lacoste stores.