I’m so happy to include “reading books” into my 2010 resolutions. I used to read few books per year but from 2010, the plan has changed as I’m reading in all my free time. Today’s post will be a book review but in a new way, I’m not gonna make a standard boring review that you can find in Amazon, but I will share with you the most interesting quotes from the book.
Trust Agents is the 7th book I’ve finished in 2010, in case you are looking for a book summary, take a look at Chris Brogan’s post – Are you a Trust Agents. If you are looking for deep questions about Trust, online identity and social media, read my brand conversation with Trust Agents co-author Julien Smith. In case you are looking for the top 10 quotes from the book, here they are:
1 – Trust Agents are digital natives using the web to be genuine and to humanize their business. they are interested in people (prospective customers, employees, colleagues, and more) and they have realized that these tools that enable more unique, robust communication also allow more business opportunities for everyone.
2 – They are the power users of the new tools of the Web, educated more by way of their own experience and experiments than from the core of their professional experiences. They speak online technology fluently.
3 – Trust Agents use today’s web tools to spread their influence faster, wider, and deeper than a typical company’s PR or marketing department might be capable of achieving.
4 – Trust Agents care about the people in the equation. They work to grow relationships that eventually influence people’s experience with an organization.
5 – They make people feel comfortable, all the way, building deep relationships before ever asking something of of others.
6 – We don’t need to make another team lose to win ourselves. There’s plenty of room.
7 – No matter whether you have lots of connections or few, don’t use this as a measure of your success online.
8 - Trust Agents are being in the center of a network and being able to spread ideas.
9 – Trust Agents build networks, then build circles, and then include others in those circles.
10 – Part of what you do as a trust agent is realizing that everyone else has great ideas, that they are professionals, and that they have angles you’ve yet to consider.