Twitter is a social networking and micro-blogging service that enables its users to send and read 140 characters messages known as tweets.
Chat is any kind of informal communication over the Internet using tools such as instant messengers.
“A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies.” Wikipedia
Now, Is it possible to use Twitter to Chat about Brands and Personal Branding?
Yes, that becomes possible with the idea that Maria Duron and David Sandusky came with. They created the @BrandChat on Twitter and inviting all branding followers for live chat on Twitter every Wednesday.
Also, there is a Facebook fan page to interact with members for questions suggestions, recaps of the brand chat and brand resources.
Here is part of the brand chat for October 7, 2009.
Is a personal brand earned or created? And, extending that is a biz brand … earned or created? Let’s discuss!
neilmckenzphoto: Q1: Personal brand – you create it by earning it. If you just create it then it is just a mask.
lisakribs: Q1: Personal Brand – neither created or earned, you are what you are. Any other representation is deception.
Mikimel: A personal brand is both earned and created, just like any product’s package – one cannot exist without the other.
jemcgrew: Q1: I see personal branding as marketing yourself … one of my professors used to say the most important thing you market is U.
HuebnerPetersen: Q1: Branding is storytelling – in bot biz & personal realms. You create your story and the work to live up to it (earn it).
strategystew: Q1 I think the real challenge is creating a brand of any kind is not being clear on who you are and what you are promising.
Q2: Can you “get” personal branding? If so, why? Or do you see it as a ploy, positioning or stupid? Let’s discuss!
neilmckenzphoto: Q2: If personal brand is authentic then it isn’t a ploy, positioning or stupid. Authenticity is the key.
lisakribs: 12 yr old with facebook pages are Personal Branding as we speak.
So, how do YOU define personal branding – in 140 chars or less?
BlakeGroup: PBs not new; SM as tool to go global with them is new! Makes PBs expected, easier to see others’ PBs.
GetResults: Personal branding is everything you project in the marketplace to help discover and benefit from alignments with market wants/needs.
pmarckworth: PB: what makes you unique, memorable, believable and important.
paulcopcutt: Q2: Everyone has a personal brand, it’s recognizing what it is and communicating it to the right people that makes it effective.
DavidSandusky: Q2: brand strategy is a tool required to build and maintain a sustainable competitive advantage.
HuebnerPetersen: Q2, part 2: PB encompasses the tone, content & frequency in which you post, respond and interact.
DrFernKazlow: Q2: Good PB is aligning /connecting who you are with a niche, what they need and makes u the only go 2 person they want.
lisakribs: Q2: PB in 140 characters: you.
CathyWebSavvyPR: Q2: Personal Brand = Who you are + What you do + How you look in person + How you act online + Work you actually DO
Brad42Fish: Already probably been said, but: Personal branding follows same basic rules as any branding.
artcoaching: Q2: It begins as an attempt to do your work well, and ends with being branded.
Mikimel: Nobody knows who you are better than yourself. PB is communicating your strengths to an audience that can benefit from your help.
repdef: Often, Personal Branding = How You Appear in Google Search Results. If your rep is weak online, they may never find you offline.
Michael_B_Moore: Q2 Your PB is the residue of your life’s work.
Brad42Fish: Q2: personal brand is a different way at looking at professional reputation. You’ll manage it better if you think of it as brand.
DrFernKazlow: Q2: Be aware: U can have a personal brand and not go anywhere. A Mercedes in the garage won’t run without gas.
neilmckenzphoto: Q3: I kind of like the Intel stickers – tells me what is inside. How else would I know what I am getting?
Brad42Fish: Every brand extensions must be carefully considered. Does it strengthen current brand? Does it strengthen new brand?
Brad42Fish: If brand extension doesn’t strengthen both current and new brand, don’t do it. Maybe you should launch unrelated new brand.
jemcgrew: Q3: The only thing to do with a mess is clean it up. You have to step back & refocus the brand on the future and where u want 2 go.
Brad42Fish: Q3: If a brand is already a mess with brand extensions, it’s time to re-examine everything. What stays? What goes?
paulcopcutt: Q3 I think the car manufacturers have displayed how messy brand extensions can get.