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What is Buzzing on Personal Branding Topic?

by Mohammed on October 9, 2009

Twitter is a social networking and micro-blogging service that enables its users to send and read 140 characters messages known as tweets.

Chat is any kind of informal communication over the Internet using tools such as instant messengers.

“A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies.” Wikipedia

Personal Branding

Now, Is it possible to use Twitter to Chat about Brands and Personal Branding?

Yes, that becomes possible with the idea that Maria Duron and David Sandusky came with. They created the @BrandChat on Twitter and inviting all branding followers for live chat on Twitter every Wednesday.

#BrandChat

Also, there is a Facebook fan page to interact with members for questions suggestions, recaps of the brand chat and brand resources.

Here is part of the brand chat for October 7, 2009.

Is a personal brand earned or created? And, extending that is a biz brand … earned or created? Let’s discuss!

pmarckworth: @GetResults I agree. A personal brand is based on making and keeping a clear promise.

neilmckenzphoto: Q1: Personal brand – you create it by earning it. If you just create it then it is just a mask.

lisakribs: Q1: Personal Brand – neither created or earned, you are what you are. Any other representation is deception.

paulcopcutt: @mariaduron personal brand evolves, message & communication is created, reputation and value is earned.

Mikimel: A personal brand is both earned and created, just like any product’s package – one cannot exist without the other.

jemcgrew: Q1: I see personal branding as marketing yourself … one of my professors used to say the most important thing you market is U.

HuebnerPetersen: Q1: Branding is storytelling – in bot biz & personal realms. You create your story and the work to live up to it (earn it).

MAltaee: @lizisaacslwc But my personal brand created by earning followers, fans and readers for my blog, right? #brandchat

lizisaacslwc: @DrFernKazlow there are several misconceptions about PB – we often don’t believe we’re powerful beyond measure.

strategystew: Q1 I think the real challenge is creating a brand of any kind is not being clear on who you are and what you are promising.

Q2: Can you “get” personal branding? If so, why? Or do you see it as a ploy, positioning or stupid? Let’s discuss!

neilmckenzphoto: Q2: If personal brand is authentic then it isn’t a ploy, positioning or stupid. Authenticity is the key.

MAltaee: Q2: PB could be stupid thing before 5 years but today personal branding is positioning #brandchat

lisakribs: 12 yr old with facebook pages are Personal Branding as we speak.

HuebnerPetersen: @neilmckenzphoto Agreed. Authenticity is key for any kind of branding (personal or business).

paulcopcutt: @MAltaee SM has raised the profile of PB to whole new level. Also transient work habits and expectations drive PB. #brandchat

So, how do YOU define personal branding – in 140 chars or less?

BlakeGroup: PBs not new; SM as tool to go global with them is new! Makes PBs expected, easier to see others’ PBs.

MAltaee: Q2: Personal Branding = Being You + (Online + Offline) Reputation + Actions #brandchat

GetResults: Personal branding is everything you project in the marketplace to help discover and benefit from alignments with market wants/needs.

pmarckworth: PB: what makes you unique, memorable, believable and important.

paulcopcutt: Q2: Everyone has a personal brand, it’s recognizing what it is and communicating it to the right people that makes it effective.

DavidSandusky: Q2: brand strategy is a tool required to build and maintain a sustainable competitive advantage.

HuebnerPetersen: Q2, part 2: PB encompasses the tone, content & frequency in which you post, respond and interact.

DrFernKazlow: Q2: Good PB is aligning /connecting who you are with a niche, what they need and makes u the only go 2 person they want.

lisakribs: Q2: PB in 140 characters: you.

MAltaee: Q2: RT @paulcopcutt: @williamarruda says: “Personal branding is permission to be yourself.” #BrandChat

CathyWebSavvyPR: Q2: Personal Brand = Who you are + What you do + How you look in person + How you act online + Work you actually DO

Brad42Fish: Already probably been said, but: Personal branding follows same basic rules as any branding.

artcoaching: Q2: It begins as an attempt to do your work well, and ends with being branded.

Mikimel: Nobody knows who you are better than yourself. PB is communicating your strengths to an audience that can benefit from your help.

repdef: Often, Personal Branding = How You Appear in Google Search Results. If your rep is weak online, they may never find you offline.

Michael_B_Moore: Q2 Your PB is the residue of your life’s work.

Brad42Fish: Q2: personal brand is a different way at looking at professional reputation. You’ll manage it better if you think of it as brand.

DrFernKazlow: Q2: Be aware: U can have a personal brand and not go anywhere. A Mercedes in the garage won’t run without gas.

Q3: What to do with messy brand or over extensions of brand? Share UR thoughts!

neilmckenzphoto: Q3: I kind of like the Intel stickers – tells me what is inside. How else would I know what I am getting?

Brad42Fish: Every brand extensions must be carefully considered. Does it strengthen current brand? Does it strengthen new brand?

GetResults: @brandchat brands are Intellectual Prop, line extensions reinforce the franchise. Intel made it confusing – Counter productive.

Brad42Fish: If brand extension doesn’t strengthen both current and new brand, don’t do it. Maybe you should launch unrelated new brand.

GetResults: @neilmckenzphoto if the unit works, do you really care? One of the good points of the article, has Intel lost the “care” link?

jemcgrew: Q3: The only thing to do with a mess is clean it up. You have  to step back & refocus the brand on the future and where u want 2 go.

MAltaee: @repdef Microsoft = Bing & Yahoo expecting to take 25% of search results soon so not only Google. #brandchat

Brad42Fish: Q3: If a brand is already a mess with brand extensions, it’s time to re-examine everything. What stays? What goes?

paulcopcutt: Q3 I think the car manufacturers have displayed how messy brand extensions can get.

GetResults: @MAltaee Sadly, some in SM don’t “get” value of traditional basics, so can only pitch phrases. Sell lots B4 being exposed. #brandchat

To read the complete chat, vist the recap post and must follow @BrandChat

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{ 1 trackback }

100 Personal Branding Experts To Follow on Twitter in 2010
December 21, 2009 at 3:56 PM

{ 2 comments… read them below or add one }

1 David Sandusky October 9, 2009 at 10:22 PM

thanks for taking the time to post about #brandchat. We appreciate your participation. See you on Wed.!

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2 Rodney Wayne December 31, 2009 at 8:33 PM

Interview in BusinessWeek http://www.businessweek.com/managing/content/sep2009/ca20090929_228578.htm
New Book: “Be The CEO of Your Life” http://globalvisionpub.com/Bookdesc.aspx?id=1327
Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand http://bit.ly/rT6wU

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